Predictable Paid Growth For SaaS & Ecom Brands

We build paid acquisition systems that grow MRR, drive more purchases, and scale profitably, without wasting a dollar doing it.

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chatgpt-image-mar-7-2026-at-11_14_43-pm-2

Why Most Paid Acquisition Fails

These are the patterns we see across almost every SaaS and ecom paid acquisition account we audit.

📈Acquisition Costs Rising With No Explanation
🔗Disconnected Data Between Ads, CRM & Revenue
💸Scaling Spend Not Knowing If It's Profitable
👁️No Visibility Into What Customers Respond To
and more...
Ad platforms report different numbers
Margins erode after scaling spend
Paying for clicks that never convert
Creative fatigue climbing CAC silently
No single source of truth for acquisition cost

We Turn Paid Acquisition Into Predictable Revenue

Data-Driven

Data-Driven

Data-Driven

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Data Science at the Core

Bidding and optimization decisions are driven by statistical models, not gut feel. Every decision in your account is backed by actual performance signals rather than assumptions.

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Vertical Depth, Not Generalism

We only work with SaaS and ecommerce brands. Your campaigns are built on pattern recognition from your exact funnel and buying cycle, not recycled from a furniture brand or a local service business.

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Pilot First, Retainer Earned

No six month lock-in to start. We begin with a free audit of your account, then a pilot that lets you validate real performance before any long-term commitment. We prove the system works first.

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Logo Strip
Google Ads
Meta Ads
TikTok Ads
Shopify
HubSpot
Stripe
Klaviyo
Mailchimp
ActiveCampaign
GA4
Power BI
Supermetrics
Semrush
Ahrefs
Google Ads
Meta Ads
TikTok Ads
Shopify
HubSpot
Stripe
Klaviyo
Mailchimp
ActiveCampaign
GA4
Power BI
Supermetrics
Semrush
Ahrefs

and many more — we integrate with your existing stack

Webriv Growth Framework

Our system works in 3 continuous layers, each one feeding the next, so intelligence drives optimization, optimization enables scaling, every dollar you spend compounds into predictable growth.

Core Advantage
Intelligence
Layer 01 · Intelligence
Revenue and Market Intelligence
Before we spend on ads, we build the foundation your entire acquisition system runs on, unified data, deep analysis, and continuous AI monitoring.
SaaS? Learn more Ecom? Learn more
PPC and Revenue SSOT Dashboard
Campaign Economics and Behavior Analysis
AI Campaign Anomaly and Spike Detection
Optimization
Layer 02 · Optimization
Acquisition and Conversion Optimization
Scaling a leaky funnel loses money faster. We systematically fix every layer of your acquisition system, targeting, creative, messaging, and conversion.
SaaS? Learn more Ecom? Learn more
Keyword and Audience Research
Competitor and Market Analysis
Landing Page Optimization and CRO
Ad Creatives, Copy and Testing Framework
Scaling
Layer 03 · Scaling
Full-Funnel PPC Execution and Scaling
Once the system is efficient and the data is clear, scaling is straightforward, we manage everything so you don't have to.
SaaS? Learn more Ecom? Learn more
Campaign Setup and Management
Bid Optimization and Budget Allocation
Performance Monitoring and Scaling

The Visibility Your Competitors Don't Have

While your competitors are guessing, you'll know exactly which channel is driving profitable revenue, where spend is leaking, and what needs to change, before it costs you.

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AI Monitoring. Always on.
Dashboard is interactive!
Webriv / Ecom SSOT Dashboard
Mar 1 – Mar 14, 2026  ·  Last 14 days
Live
Connected data sources
Meta Ads
Google Ads
TikTok Ads
Klaviyo (Email/SMS)
Shopify (Sales)
GA4 (Analytics)
Gorgias (CRM/Support)
Revenue & performance overview
Total Revenue
$184,320
+18.4%vs prior 14d
Blended ROAS
4.62×
+0.31vs prior 14d
Ad Spend
$39,897
+9.2%vs prior 14d
Orders
2,418
+14.7%vs prior 14d
Avg Order Value
$76.22
+3.2%vs prior 14d
CPA (paid)
$16.50
−$1.80vs prior 14d
Revenue vs Ad Spend — daily
Shopify revenue (bar) · Paid spend (line)
Channel revenue mix
% of attributed revenue by channel
Meta 38%
Google 29%
TikTok 14%
Email/SMS 12%
Organic 7%
Active campaigns
Spend · Revenue · ROAS · CPA · Status
Campaign Spend Revenue ROAS CPA Status
Meta Spring Sale — Prospecting $9,440 $54,210
5.74×
$12.40 On
Meta Retargeting — Cart Abandon $4,820 $27,390
5.68×
$11.90 On
Google Shopping — Brand $6,200 $30,440
4.91×
$14.20 On
Google PMAX — Top SKUs $5,180 $22,680
4.38×
$16.90 On
TikTok UGC — Awareness $7,820 $25,730
3.29×
$19.80 Review
Email Post-Purchase Flow $320 $11,420
35.7×
$2.10 On
Purchase funnel
Sessions → Purchase (GA4 + Shopify)
  • Sessions
    84,320
    100%
  • Product view
    52,280
    62.0%
  • Add to cart
    23,610
    28.0%
  • Checkout init
    10,118
    12.0%
  • Purchase
    2,418
    2.87%
Customer LTV by segment
90-day LTV · Gorgias + Shopify CRM
VIP (3+ orders)
HIGH$342
Loyal (2 orders)
MED$186
New (1 order)
LOW$76
At-risk (90d)
WARN$54
Churned (180d+)
CHURN$12
AI anomaly alerts
Automated signals · last 48h
⚠
TikTok CPA spiked +38%
CPM up $4.20 on UGC campaign. Audience fatigue signal.
2h ago
↑
Meta ROAS above target
Prospecting 5.74× vs 4.5× target. Scale opportunity.
6h ago
!
Checkout CVR dipped −0.4%
Mobile checkout drop. Possible UX or payment issue.
14h ago
CPC by channel
Avg cost-per-click · paid channels
Ecom SSOT Dashboard
Webriv / SaaS SSOT Dashboard
Mar 1 – Mar 14, 2026 · Last 14 days
Live
Connected data sources
Google Ads
LinkedIn Ads
Content / SEO (GA4)
HubSpot (CRM)
Clearbit (Enrichment)
Stripe (Revenue)
G2 / Capterra (Reviews)
Revenue & pipeline overview
MRR
$84,210
+11.3%vs prior 14d
Pipeline Value
$312K
+24.1%vs prior 14d
Blended CAC
$412
−$38vs prior 14d
LTV : CAC
6.8×
+0.4vs prior 14d
Trial → Paid
24.3%
−1.2%vs prior 14d
Churn Rate
1.8%
Stablevs prior 14d
MRR growth vs Ad Spend
Stripe MRR (area) · Paid spend (bars) · daily
Stripe + Ads
Pipeline by channel
% of qualified pipeline attributed
HubSpot
Google 34%
LinkedIn 28%
Content 22%
Email 11%
Review 5%
Active campaigns
Spend · SQLs · CAC · CPL · Status
All channels
Campaign Spend SQLs CAC CPL Status
GoogleBrand Search $4,820 38 $127 $48 On
GoogleCompetitor KW $6,140 29 $212 $67 On
GoogleBOFU Demo Intent $3,900 24 $163 $55 On
LinkedInICP Prospecting $8,200 31 $265 $94 On
LinkedInRetargeting — Visitors $3,400 18 $189 $78 Review
ContentSEO Bottom Funnel $1,200 22 $55 $18 On
Nurture Sequence $380 14 $27 $9 On
Lead-to-close funnel
HubSpot CRM + GA4
Full pipeline
Website visitors
42,180
100%
MQL
7,592
18%
Trial started
3,543
8.4%
SQL (demo)
1,603
3.8%
Opportunity
801
1.9%
Closed won
304
0.72%
Avg sales cycle
18days · down from 22d
MRR breakdown
Revenue movement · Stripe
New MRR
+$12,840
Expansion
+$4,120
Contraction
−$2,210
Churned
−$1,540
Net New MRR +$14,590
Pipeline by stage
HubSpot · deal value
Awareness
$128,400
Consideration
$94,200
Demo / Trial
$56,800
Negotiation
$22,600
Closed Won
$10,000
Win rate
38.2% of opportunities closed
AI anomaly alerts
Automated signals · last 48h
Google brand CPL down 18%
CTR up after ad copy refresh. Quality Score 9/10.
3h ago
LinkedIn CPL spiked +31%
ICP audience saturation — frequency >4.2.
9h ago
Trial → Paid CVR dipped
Down 1.2%. Onboarding drop-off at day 3.
18h ago
SEO content driving SQLs
Bottom-funnel content CAC at $55 — lowest across all channels.
1d ago

How We Deliver Predictable Growth

You always know what's happening and why, no blind campaigns, no guesswork.

Audit and Analysis
We start with a free audit of your entire acquisition system, spend, targeting, funnel performance, and revenue data to find exactly where money is leaking and what is holding growth back.
01
02
Data Intelligence Setup
We unify your ads, CRM, and revenue data into one clear system so every decision is backed by real numbers, not what each platform decides to report.
Optimization and Efficiency
We improve targeting, messaging, landing pages, and creatives to reduce acquisition costs. This is delivered through a paid pilot so you see real results before committing to anything long term.
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04
Profitable Scaling
Once the pilot proves results we earn the retainer. We scale what works across Google, Meta, and beyond with growth that holds margin because the system was built right before spend went up.
01
Audit and Analysis
We start with a free audit of your entire acquisition system, spend, targeting, funnel performance, and revenue data to find exactly where money is leaking and what is holding growth back.
02
Data Intelligence Setup
We unify your ads, CRM, and revenue data into one clear system so every decision is backed by real numbers, not what each platform decides to report.
03
Optimization and Efficiency
We improve targeting, messaging, landing pages, and creatives to reduce acquisition costs. This is delivered through a paid pilot so you see real results before committing to anything long term.
04
Profitable Scaling
Once the pilot proves results we earn the retainer. We scale what works across Google, Meta, and beyond with growth that holds margin because the system was built right before spend went up.

What Changes When You Work With Us

From guessing which channel works to knowing exactly what drives every trial, purchase, and dollar of revenue.

Before any agency
In-house or flying blind
Working with Webriv
Data-driven, results first
Generic PPC agency
One-size-fits-all
Reporting"Spend is up 20% this month." You nod. You have no idea if that means anything.
>>
Reporting"Meta drove 38 trials this week, Google closed 12. Here's what we're scaling Monday."
<<
Reporting"Impressions up 18%, CTR improved." You stop asking about revenue after the third month.
VisibilityRevenue goes up. Margin goes down. You scale anyway and hope it fixes itself.
>>
VisibilityWe find what is leaking before we add spend. Growth improves margin instead of quietly eating it.
<<
VisibilityThey scale spend. Margin erodes. Their invoice stays the same either way.
Coordination3 tools, 2 freelancers, 4 invoices. Nobody owns the outcome.
>>
CoordinationOne team. One dashboard. One Slack channel. Everyone looking at the same numbers.
<<
CoordinationThe person who sold you is not the person running your account.
PerformanceCreatives run until they stop working. By then you have paid weeks of inflated costs.
>>
PerformanceAI monitoring catches fatigue and performance drops before they compound into real losses.
<<
PerformanceSomeone checks in weekly at best and rotates creatives after the results are already bad.
AccountabilityCEO asks what marketing is doing. You stall and promise a deck by end of week.
>>
AccountabilityCEO asks what marketing is doing. You screen-share the live revenue dashboard and walk through it in two minutes.
<<
AccountabilityCEO asks what marketing is doing. You forward an agency PDF and hope nobody asks follow-up questions.

See Exactly How We Think

Two example audits showing what we look for, what we find, and how we approach fixing it before we ever touch spend.

SaaS · B2B
More trials. Half the acquisition cost. Here is what the account was hiding.
A B2B SaaS spending $25k a month with CAC three times above benchmark and a trial-to-paid rate that made scaling impossible. We found the exact reasons and fixed them.
Trials booked
+2.4x
Trial-to-paid
21%
Pipeline value
+2.4x
Acquisition cost
$500
Read the audit
Ecom · DTC
More purchases. Better margin. What ROAS was not telling them.
A DTC brand spending $30k a month with a ROAS that looked fine on paper. When we connected real margin data to the ad spend the actual picture was a brand spending more than it was making.
Purchases from paid
+61%
Repeat buyers
31%
Contribution margin
27%
True ROAS
3.8x
Read the audit