Connected data sources
Meta Ads
Google Ads
TikTok Ads
Klaviyo (Email/SMS)
Shopify (Sales)
GA4 (Analytics)
Gorgias (CRM/Support)
Revenue & performance overview
Total Revenue
$184,320
+18.4%vs prior 14d
Blended ROAS
4.62×
+0.31vs prior 14d
Ad Spend
$39,897
+9.2%vs prior 14d
Orders
2,418
+14.7%vs prior 14d
Avg Order Value
$76.22
+3.2%vs prior 14d
CPA (paid)
$16.50
−$1.80vs prior 14d
Revenue vs Ad Spend — daily
Shopify revenue (bar) · Paid spend (line)
Channel revenue mix
% of attributed revenue by channel
Meta 38%
Google 29%
TikTok 14%
Email/SMS 12%
Organic 7%
Active campaigns
Spend · Revenue · ROAS · CPA · Status
| Campaign |
Spend |
Revenue |
ROAS |
CPA |
Status |
| Meta Spring Sale —
Prospecting |
$9,440 |
$54,210 |
|
$12.40 |
On |
| Meta Retargeting — Cart
Abandon |
$4,820 |
$27,390 |
|
$11.90 |
On |
| Google Shopping —
Brand |
$6,200 |
$30,440 |
|
$14.20 |
On |
| Google PMAX — Top
SKUs |
$5,180 |
$22,680 |
|
$16.90 |
On |
| TikTok UGC —
Awareness |
$7,820 |
$25,730 |
|
$19.80 |
Review |
| Email Post-Purchase
Flow |
$320 |
$11,420 |
|
$2.10 |
On |
Purchase funnel
Sessions → Purchase (GA4 + Shopify)
-
Sessions
84,320
100%
-
Product view
52,280
62.0%
-
Add to cart
23,610
28.0%
-
Checkout init
10,118
12.0%
-
Purchase
2,418
2.87%
Customer LTV by segment
90-day LTV · Gorgias + Shopify CRM
AI anomaly alerts
Automated signals · last 48h
⚠
TikTok CPA spiked +38%
CPM up $4.20 on UGC campaign. Audience fatigue
signal.
2h ago
↑
Meta ROAS above target
Prospecting 5.74× vs 4.5× target. Scale
opportunity.
6h ago
!
Checkout CVR dipped −0.4%
Mobile checkout drop. Possible UX or payment
issue.
14h ago
CPC by channel
Avg cost-per-click · paid channels